Why Your Restaurant Needs a Food and Drink Photographer
Introduction
If you are a restaurant or bar owner in Mukilteo, Washington, you know the challenging times brought on by the pandemic have caused your industry to be one of the most profoundly impacted.
With dining rooms and bars shuttered nationwide and local restaurants struggling to stay afloat during these trying times, it can be difficult to find creative solutions that help drive business. One idea might just surprise you - professional food and drink photography!
From creating mouthwatering menus online to promoting social media campaigns featuring fresh ingredients, professional photographs are an essential tool for keeping restaurant customers engaged. Here's why restaurants need food and drink photography now more than ever.
1. Food and Drink Photography and its Benefits for Restaurants
Capturing a stunning image of their food and drinks can be a great way to show your offerings to your online customers.
Food and drink photography is not only an excellent way to get more eyes on your business, but it also allows potential customers to see what they’re getting before they make any decisions about dining in or carrying out. Hiring a professional photographer can help showcase a restaurant’s brand with amazing images of delights and cocktails, allowing them to stand out from the competition in the local area.
A top-notch photographer helps create mouth-watering visuals that will keep customers coming back for more.
2. How Food and Drink Photos Can Help Bring Customers In a Post-COVID Era
Did you know that 62% of consumers have said they’re likely to make a restaurant purchase after seeing a photo or video posted by the brand? Restaurant posts that include images or videos see 65% more engagement than text-only posts.
As restaurants and bars in Mukilteo, Washington, and the surrounding areas continue to adjust to the “new normal” of post-COVID era operations, many have noticed a decrease in patrons coming through their doors. With more people spending time at home, businesses must find creative ways to get customers’ attention. One way this can be achieved is by creating engaging food and drink photos for social media posts.
Not only do these types of visuals draw in potential customers with vivid descriptions that make them mouthwatering, but photo descriptions of quality cocktails and dishes also allow venues to hone in on prospective clientele that would appreciate their style of service and offerings. Home cooking can be great but nothing beats delicious restaurant fare made with top-notch ingredients! Help restaurants and bars bring patrons back by treating them to images they want to ignore or they won’t even know what they’re missing!
Tips for Taking Quality Meal and Beverage Shots
After posting photos of their dishes over six months on social networks, one study found that restaurants experienced a 20% increase in customer satisfaction scores for their overall dining experience.
Restaurants and bars across Washington State are struggling to stay afloat after the pandemic. One way to give yourself an edge is to have stunning shots of your dishes and drinks.
Quality imagery helps draw people in, making it more likely that customers will choose you over competitors. Fortunately, taking quality photos can be fairly simple; use natural light when possible, find contrast between the subject of focus and its surroundings, play with angles, and switch up your style.
With some creativity and aesthetic tips you're sure to get great results that stand out against your competition's.
What to Avoid When Photographing Food & Drinks
Food photography always looks more tempting when captured professionally. However, aspiring food photographers should be aware of some common pitfalls that can ruin their photos.
Careless use of props is one big no-no in food photography. Many try to add visual interest by adding bright-colored paper doilies and plates, but these only distract from the real star — the food. Make sure not to opt for overly saturated tablecloths or busy backgrounds; this will take away focus from your mouth-watering shots.
Furthermore, it's important to stay away from direct light sources like bright lamps, as they can create harsh shadows which you don't want! Use natural light whenever possible or invest in studio lighting to get the tastiest results with professional appeal.
Why Your Restaurant Should Consider Investing in Food Photography Services
Restaurant owners should highly consider investing in professional food photography services for their businesses. A quality photo of a mouth-watering dish can turn even the simplest dinners into delicious experiences, spurring customers to take the plunge and try out your restaurant. Moreover, these photos are invaluable in creating engaging social media posts that will attract interested diners. Additionally, food photography can help differentiate your business from competitors- stand out from the competition by providing a beautiful visual representation of all your delectable offerings. Professional photos can also be used to encourage customer loyalty and build trust with potential customers who are just getting to know your restaurant. Investing in food photography services is worth the expense- it provides aesthetic appeal and authenticity while also bringing in more customers, ultimately resulting in greater profits for your business.
How Our Food and Drink Photo Packages Work
The food and drink photo packages are very simple and straightforward. You choose a package based on how many months you want service.
Packages are in 3-month increments. Each month you will receive at least 20 photos. You can then use the photos throughout the month. And on a pre-scheduled date every month, Watkins Photography will come to your location and take new pictures for you to use for the following month.
All photos will be delivered to you in an online gallery so you can quickly and easily download all images.
Watkins Photography will also provide a free consultation providing tips and tricks on how to pre-schedule all your posts on social media. This helps clients to get as much content out as possible without taking up a ton of their time.
Contact Watkins Photography below to inquire about current package rates and availability.
Conclusion
So to wrap up, it's clear that food and drink photography offers countless benefits to restaurants. Not only can it spark conversations on social media, generating organic growth and higher customer engagement with your brand; but also, since customers are constantly looking for inspiration when they're deciding where to eat, having quality images on hand will only serve as an advantage in securing their patronage. Professional food photographers have the knowledge and experience necessary to showcase your establishment's meals at the right angles and with the right lighting so that potential patrons will be drawn in. Investing in professional services is something your business should seriously consider if you want to stand out from competitors! Whether it's for special events or daily specials, Watkins Photography can help create drool-worthy images that will set your restaurant apart from the crowd. When you're ready to take your restaurant's online presence to a whole new level, increase your social presence today by contacting Watkins Photography!
